``People don't buy what you do, they buy WHY you do it.`` ~Simon Sinek

If you own a business and haven’t read Start with Why, click here and get it.

This book has changed more entrepreneurs lives than any other we are familiar with. “Why?” you might appropriately ask? Well, in this book Simon lays out a compelling case for the concept that your customers are even more focused on why your business exists than what it does or how it does it.

Every business knows what it does and how it does it (or at least every business that lasts more than a year or so), but far fewer businesses and their owners really know why they do it. And this really becomes the critical element that provides business owners with the philosophical foundation that creates sustainable competitive advantage in their industry.


Start with Why

What’s your purpose?

What’s your belief?

Why should anyone care?

Your audience

Who do you really want to work with?

Who is your current and future audience?

How do you communicate your brand to your audience?

Now, your brand

What is a brand and do you have one?

What does your brand mean?

How does your Why translate into your brand?

Raving fan culture

Is your audience heralding your message?

What message are they sharing?

What is motivating them to advocate for you?